There was once a time when simply having a website for your business was sufficient. However, the digital landscape has evolved considerably in recent years and users have become much more technologically aware. Marketplaces and niches are becoming more competitive. Ensuring your website stands out and can successfully capture the attention of your target audience is now more important than ever before. So it might be time to look at a new website.
If you want to consistently come out on top, you need to keep up to date with technological advancements, design trends and updates to search engine algorithms. Let’s look at a few reasons why you might want to consider updating your website.
You Want to Work with a Design Agency to Upgrade your Branding
As your most important digital asset, your website should act as a virtual, always-available shop front for your business. Businesses naturally evolve over time. If your website no longer accurately reflects your brand, working with a design agency to create a website which represents your values and ethos will ensure that you are attracting the right audience.
Your website should be memorable. Giving your digital presence a refresh will help you to create the kind of positive, lasting impression you need to make on the people you most want to impress. Give your audience a reason to keep coming back and to talk about your business online. This will drive additional traffic and ultimately contribute to meaningful long-term brand loyalty.
Your Website Security is Outdated
At a time when any website can be hacked, implementing the highest possible security measures and keeping them updated is an essential part of running a business. Data breaches can be irreparably damaging. So you need to know that you’re doing everything to keep your business and your customers’ data safe and secure. This has become even more prominent with the enforcement of regulations such as GDPR.
You Need a Responsive Website
Your website needs to be functional and deliver a user experience that is memorable for the right reasons. In today’s modern landscape, this means implementing a responsive design that looks great and works faultlessly. Considering a range of different screen sizes and devices. As new technologies emerge and the standards for excellent web design are heightened every year, ensuring that your website is leveraging the power of tools and features that will contribute to a meaningful experience for your audience is essential.
Guaranteeing a mobile-friendly experience is imperative. Mobile devices account for more than 60% of all web traffic and this figure is set to increase. Additionally, more consumers are using social media to connect with new businesses, so it is highly likely that a significant percentage of your first-time visitors will be engaging with your website via a mobile device.
Your Web Design is Delivering a High Bounce Rate
If you have been channelling a lot of time, energy and resources into a solid search engine optimisation (SEO) and digital marketing strategy, your website needs to work efficiently to seamlessly direct these new visitors to the parts of your website that contain the most pertinent information for their needs. If your bounce rate is high, you will be losing those valuable leads you have worked so hard to attract. And in term risk failing to secure the sort of return on investment (ROI) you need to drive future growth.
If your business is looking for a new website then contact Casper Creative today.
