Does your business need a new website?
There was once a time when simply having a website for your business was sufficient. However, the digital landscape has evolved considerably in recent years and users have become much more technologically aware. Marketplaces and niches are becoming more competitive. Ensuring your website stands out and can successfully capture the attention of your target audience […]
The benefits of a bespoke website vs a template
Website builders have made the process of designing a professional-looking website more accessible to many businesses. However, there are a number of benefits to investing in a bespoke website. Let’s take a look at some of the reasons as to why you might want to look at a bespoke website over a template design. […]
Why is website user experience important?
Website user experience is a critical part of the web design process. Unfortunately though, it isn’t something that tends to be talked about very much about until things go horribly wrong. Let’s look at what the term user experience really means; and why your website will benefit from giving it the time and attention it […]
Digital and Web Design Trends in 2019
Just as the sun rises and sets each day, the digital design trends treadmill will never stop rolling. With creativity and a sense of pushing the boundaries of what is possible leading the way right now. At Casper Creative we have taken a closer look at some of the hottest trends of the moment. […]
Website Optimisation: Why is it Important?
You have probably been told countless times before that website optimisation is important. But why? Let’s take a closer look. We are all becoming increasingly reliant on search engines. We use them to locate everything from a new pair of jeans to restaurant recommendations and holiday destinations. Whatever your business has to offer, your ideal […]
What is conversion rate optimisation?
Conversion rate optimisation (CRO) is something that all businesses should at least keep in mind. A significant number of company decision makers report that CRO is an essential element of their overall marketing strategy. Why? Well, let’s take a look. The Importance of engaging a web design company that prioritises conversion rate Imagine that your […]
How Does Mobile-First, Responsive Design Work?
It’s 2019 and a mobile-first, responsive approach to design might just be the only strategy that will deliver tangible results. Mobile is extremely hot property right now and if you want proof of that, most of the people reading this will be doing so on a mobile device. Websites are often designed primarily for desktop […]
