Introducing the New Casper Creative Website: Innovation Meets Expertise
Welcome to the new digital home of Casper Creative, where our refined expertise meets innovation in a seamless blend of creativity and technical prowess. As a leading web design and branding agency, we are thrilled to unveil our revamped website, crafted meticulously to encapsulate the essence of our services and the breadth of our experience. […]
Quick ways to get your new business seen
Are you starting a new business? Your primary objective should be to ensure that as many people as possible know who you are, what you do, and where they can find you. The good news is that the Internet has made it easier than ever. Allowing business owners to build a successful business with longevity […]
Use a creative agency focused on your business goals
In partnering with an agency, you want to know that you are investing your resources wisely. You probably don’t have access to limitless funds to plough into your digital strategy. Most businesses don’t. This certainly isn’t a problem, but it does mean that every penny needs to be spent thoughtfully and carefully to deliver the […]
Does your creative design agency understand your business?
Partnering with a creative design agency can help you to refine your brand identity and present your products and/or services in ways that will appeal to your target audience. This is particularly important at a time when consumers are bombarded with information from multiple companies every day. But what happens if your creative design agency […]
Does your brand represent your business?
What if we said that your brand was more important than your business? Most people only usually recognise brands managed by large corporations. Think BMW and Coca-Cola. Business plans focused solely on the numbers, advertisements were primarily run in print form, and branding simply wasn’t a consideration for most companies. Today, however, businesses are operating […]
Common Pitfalls of Working with Web Designers
Working with a web design professional should be a seamless and rewarding process. Unfortunately, however, there are increasing numbers of designers engaging in poor design practices who are simply looking to make easy money from new or inexperienced business owners. Research is essential before making any important business decision and it is critical to think […]
What is a creative agency?
As the advertising and marketing worlds have adopted a strong digital-first mind set, creative branding and design has become more important than ever before. At their core, a creative agency provides a wealth of strategic, design and technology services to clients. Lead by creative and industry experts, the most successful creative agencies operate within a […]
Is branding important when starting a new business?
Many businesses find it surprisingly difficult to stand out, especially online. Importantly, however, implementing strong branding in the earliest stages of your business journey will help you to establish yourself as a professional and authoritative figure within your niche. Here’s how. What Exactly is Branding? Your branding is what will make your business immediately recognisable. […]
Does your business need a new website?
There was once a time when simply having a website for your business was sufficient. However, the digital landscape has evolved considerably in recent years and users have become much more technologically aware. Marketplaces and niches are becoming more competitive. Ensuring your website stands out and can successfully capture the attention of your target audience […]
Why is website user experience important?
Website user experience is a critical part of the web design process. Unfortunately though, it isn’t something that tends to be talked about very much about until things go horribly wrong. Let’s look at what the term user experience really means; and why your website will benefit from giving it the time and attention it […]
