Introducing the New Casper Creative Website: Innovation Meets Expertise
Welcome to the new digital home of Casper Creative, where our refined expertise meets innovation in a seamless blend of creativity and technical prowess. As a leading web design and branding agency, we are thrilled to unveil our revamped website, crafted meticulously to encapsulate the essence of our services and the breadth of our experience. […]
Why having a strong brand is more important than ever
The coronavirus pandemic has dramatically altered the way in which consumers research and shop for products and services. When government lockdowns and stay at home orders were put in place, traditional consumer spaces were suddenly off-limits and people turned to the online space. This unprecedented time has encouraged consumers to become more comfortable searching for […]
Starting an online business after lockdown
The COVID-19 pandemic has changed the business landscape forever. Although that might sound like an overly bold claim to make, it is simply impossible to ignore the fact that consumers are now more comfortable than ever before with researching and purchasing products and/or services online. This means that it is now imperative to invest in […]
Use a creative agency focused on your business goals
In partnering with an agency, you want to know that you are investing your resources wisely. You probably don’t have access to limitless funds to plough into your digital strategy. Most businesses don’t. This certainly isn’t a problem, but it does mean that every penny needs to be spent thoughtfully and carefully to deliver the […]
Do you have a new business idea?
Now with rather more time on our hands, why not start thinking seriously about that great new business idea? With current events forcing us to reevaluate where we’re at, there’s never been a better time to turn ideas into reality. Whether you’ve been thinking about it for ages or had a sudden flash of inspiration, […]
Does your creative design agency understand your business?
Partnering with a creative design agency can help you to refine your brand identity and present your products and/or services in ways that will appeal to your target audience. This is particularly important at a time when consumers are bombarded with information from multiple companies every day. But what happens if your creative design agency […]
Does your brand represent your business?
What if we said that your brand was more important than your business? Most people only usually recognise brands managed by large corporations. Think BMW and Coca-Cola. Business plans focused solely on the numbers, advertisements were primarily run in print form, and branding simply wasn’t a consideration for most companies. Today, however, businesses are operating […]
Is branding important when starting a new business?
Many businesses find it surprisingly difficult to stand out, especially online. Importantly, however, implementing strong branding in the earliest stages of your business journey will help you to establish yourself as a professional and authoritative figure within your niche. Here’s how. What Exactly is Branding? Your branding is what will make your business immediately recognisable. […]
