Since its inception in 1987, Consort Frozen Foods has evolved from a modest ice cream delivery service to a leading wholesaler and distributor of frozen and ambient products in Southeast England. At the heart of their operation lies a commitment to excellent customer service, next-day delivery efficiency, and strong relationships with customers and suppliers, whom they consider part of their ‘frozen family’.
Consort initially engaged Casper Creative for website maintenance, but it quickly became evident that a full, custom website rebuild would better serve their needs. The project aimed to create a site that reflected their brand’s fun messaging, with improved product display, search functionality, and accurate product information, along with enhanced SEO capabilities.
Casper Creative developed a bespoke, modern, and responsive WordPress site for Consort. The new website not only improved the display and searchability of products but also integrated eCommerce capabilities and partnered brand pages, aligning with Consort’s evolving digital strategy.
Through regular client meetings, we gained a comprehensive understanding of Consort’s business, systems, customers, and the limitations of their previous website. This phase was crucial in shaping a digital strategy that addressed their specific challenges and goals.
The design phase focused on creating a website that resonated with Consort’s brand image and the promotional materials they distribute monthly. The goal was to ensure a consistent look and feel across all customer touchpoints, reflecting the fun and approachable nature of their brand.
The development process involved creating a full product catalogue with advanced search and filter functionalities. The website was integrated with Erudus for detailed product nutritional information and pack details. The new site provided a significant visual improvement, enhanced mobile usability, and opened new revenue streams through brand partnerships and online sales.
Post-launch, the site underwent thorough testing and continual improvements. Our partnership with Consort has grown to include regular feature updates, ongoing SEO optimization, and consistent support, ensuring the website remains a dynamic and effective tool for their business.
The redevelopment of Consort Frozen Foods’ website by Casper Creative stands as a testament to our expertise in creating tailored digital solutions. The project highlights our ability to enhance online user experience, eCommerce functionality, and overall brand alignment in a cohesive and effective manner.
207 Lower Church Road
Burgess Hill, RH15 9AA
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